Interactive Installation
Incepa
Neuro Architecture Lab
CLIENT: INCEPA | ROCA
YEAR: 2022
TYPE: INTERACTIVE INSTALLATION
Roca NeuroLAB is the first neuroscience laboratory applied to architecture in Brazil, it was designed to give life to a scientific experiment that, with the concepts of neuroarchitecture, creates sensory experiences for its visitors.
ABOUT PROJECT
The interactive experience brings together high-tech gadgets that measure participants' physiological responses, such as heartbeats and micro changes in the conductivity of the skin of the hands through sweat - collecting data that allow us to analyze how our bodies and brains react to spaces and stimuli.
Incepa: Interative Neuro Architecture Lab
Client: Roca Incepa
Installation Concept: Arquitecto.arq and Neuroarq® Academy
Technical Direction: Ricardo Signo and Ronam Bonfim
Technical Production: Ricardo Signorini, Gustavo Jitsuchaku, Jota Aguiar, Fabiano Castro
Creative Direction: Débora Marquesi
Script: Débora Marquesi, Nicholas Pierre and Gustavo Jitsuchaku
Interface Design: Nicholas Pierre
3D Art: André Bales
Programming Supervision: Evaldo Silva
Programming: Douglas Silva e Fernando Salmon
Sound Effects: Jorgito
Project Supervision: Ricardo Signorini
Project Management: Aline Barros
Commercial Direction: Shawendy Ceschin
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Photos: Débora Marquesi
Equipments: KZ3
Scenography: Views Produções Artísticas
Curitiba — Brazil
