John Deere
3D Digital Billboard
CLIENT: JOHN DEERE
YEAR: 2022
TYPE: 3D DIGITAL BILLBOARD
Working in partnership with John Deere’s engineers we brought its largest articulated tractor and harvester to life. With precise calculations and creativity, we produced a hyper-realistic three-dimensional visual through animation.
The spectators could watch 9RX series tractor and X9 harvester crossing a field, landing from a cargo plane, a 3D animated drone and robotic arms working on a factory.
3D billboard technology works on the principle of “forced perspective.” A technique that uses an object’s scale and the spectator’s vantage point to create an illusion of the object appearing larger, smaller, nearer, or distant from the viewer.
3D Digital Billboard: John Deere
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Client: John Deere
Agency: Esfera
Animation and Content Production: Chroma Garden
Technical Direction: Ronam Bonfim
Technical Production: Adilson Vieira, Fabiano Castro, Guilherme Zelleroff, Gustavo Jitsuchaku, Jean Aguiar, Ricardo Signorini and Ronam Bonfim
Creative Direction: Lucas Souza
3D Modeling and Animation: Alessandro Moreira, Gustavo Rodrigues, Lucas Souza and Renan Santa Terra
Motion Design: Luis Naza
Sound Design: Jorgito Trautmann
Behance Design: Everton Lisboa
Case Video: Leonardo Biazotto
Project Supervision: Ricardo Signorini
Project Management: Thais Brito
Commercial Direction: Shawendy Ceschin
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Equipments: Grupo Pleno
Scenography: BS Eventos
Photo and Video: Sposito
Ribeirão Preto — Brazil
