Video/Animation
Waaw
by Alok
CLIENT: WAP AND ALOK
YEAR: 2022
TYPE: ANIMATION
Discover a unique experience in the way of listening and being heard. WAAW by ALOK offers a complete line with different models of headphones, earbuds and speakers with modern style and design. It transformed sound into movement and attitude.
ABOUT PROJECT
We created a powerful visual language with a mix of 3D, VFX and animation, translating the sound waves into nature soundscapes. The products are characterized by a lively and detail oriented identity, communicated through colors, materials and details that enhance it. The combination of these elements defines a strong personality, to keep you connected to what really matters to you.
PROJECT FEATURED
BEHANCE | Featured in the 3D Products Visualization Gallery
Waaw by Alok
Client: WAAW by ALOK
Executive Production: Chroma Garden
Creative Direction: Lucas Souza
Modeling: André Bales, André Luiz, Fernando Matias, Juscelio Dias, Lucas Souza, Lucas Tallman, Thiago Tallman and Wanderson Magalhães
LookDev: Gustavo Rodrigues, Lucas Souza, Renan Santa Terra and Thiago Tallman
Video Production: Lucas Souza
VFX: Alessandro Moreira, Lucas Souza, Renan Santa Terra and Thiago Tallman
Animation: Lucas Souza, Renan Santa Terra and Thiago Tallman
LookDev: Gustavo Rodrigues, Lucas Souza, Renan Santa Terra and Thiago Tallman
Video Production: Lucas Souza
VFX: Alessandro Moreira, Lucas Souza, Renan Santa Terra and Thiago Tallman
Animation: Lucas Souza, Renan Santa Terra and Thiago Tallman
Project Management: Thais Brito
Behance Design: Everton Lisboa
Behance Design: Everton Lisboa
Commercial Direction: Shawendy Ceschin
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Curitiba — Brazil
